Airport Marketing : Strategies to Cope with the New Millennium Environment download PDF, EPUB, Kindle
Airport Marketing : Strategies to Cope with the New Millennium Environment download PDF, EPUB, Kindle
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Author: David Jarach
Number of Pages: 154 pages
Published Date: 31 Aug 2005
Publisher: Taylor & Francis Ltd
Publication Country: United Kingdom
Language: English
ISBN: 9780754640851
Download Link: Airport Marketing Strategies to Cope with the New Millennium Environment
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Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.
Read online Airport Marketing : Strategies to Cope with the New Millennium Environment Buy and read online Airport Marketing : Strategies to Cope with the New Millennium Environment Download Airport Marketing : Strategies to Cope with the New Millennium Environment for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Airport Marketing : Strategies to Cope with the New Millennium Environment
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Airport Marketing : Strategies to Cope with the New Millennium Environment by David Jarach
Author: David Jarach
Number of Pages: 154 pages
Published Date: 31 Aug 2005
Publisher: Taylor & Francis Ltd
Publication Country: United Kingdom
Language: English
ISBN: 9780754640851
Download Link: Airport Marketing Strategies to Cope with the New Millennium Environment
---------------------------------------------------------------
Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.
Read online Airport Marketing : Strategies to Cope with the New Millennium Environment Buy and read online Airport Marketing : Strategies to Cope with the New Millennium Environment Download Airport Marketing : Strategies to Cope with the New Millennium Environment for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Airport Marketing : Strategies to Cope with the New Millennium Environment
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