Download pdf Eat This! : A Kid

Download pdf Eat This! : A Kid

Eat This! : A Kid's Field Guide to Fast Food Advertising.cAndrea Curtis
Eat This! : A Kid's Field Guide to Fast Food Advertising
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Author: Andrea Curtis
Number of Pages: 96 pages
Published Date: 15 Jul 2016
Publisher: Red Deer Press
Publication Country: United States
Language: English
ISBN: 9780889955325
File Name: Eat.This!.A.Kid's.Field.Guide.to.Fast.Food.Advertising.pdf
Download Link: Eat This! A Kid's Field Guide to Fast Food Advertising
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A provocative follow up to the bestselling "What's for Lunch?," "Eat This!" focuses on the impact on children of fast food advertising an immense industry worth billions of dollars. Andrea Curtis shows how corporations who market to kids embed their sales pitches in all sorts of media to persuade young consumers that they have to have the foods they are manufacturing. Of course, most of this food has the potential to negatively impact the health and well being of children. The author explains what advertising is, discusses product placement, the use of video games to sell food, the use of cartoon characters to sell products as well as acting as agents for apparently charitable fundraising ventures. In each page spread, Andrea Curtis provides insights that come from research into all aspects of the fast food industry and in the end suggests ways in which young people can push back."

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